Media audit

The agency is entitled to require proof of:

• competence of the auditor's staff
• audit methodologies
• resources used
• references

The following should be clearly defined:

• the structure and scope of the audit
• the exact schedule of the individual steps

Why sign a confidentiality agreement:

• Confidentiality protection
• Maintaining professional ethics
• Ensuring trust

Entry to the agency accompanied by an authorised person

• the opportunity to view the documents addressed directly to the specific client and defined in the pre-agreed scope of the audit 

The final deliverable by the auditor will be accessible only to the client and the audited agency.