* EssenceMediacom, mSix&Partners
** Carat, dentsu X, Red Star
*** Lion Communications, Performics, Spark Foundry
Source: Slovakia Media Agency Billings & Marketshares Report, COMvergence, June 2024
Media Agency Billings for Slovakia are calculated based on clients whose total media spend is ≥$0.1M (Top 500 advertisers).
OFFLINE net estimated spend figures are sourced from Kantar FY2023 to which COMvergence applies an overall deflating factor of -87% across all media.
Exchange rate 2023 used: 1 Euro = 1,08 USD.
DIGITAL media spend figures are based on proprietary research and COMvergence estimates consisting in applying digital shares per category / client. These percentages are adjusted each year through validations provided by the agencies in charge of the spend.
Digital media spend covers the following channels: display, programmatic, online video, search and social.
All client lists have been carefully reviewed and validated by agencies - who also shared with COMvergence exclusive details relative to the digital media assignments they handle as well as how much those assignments represent out of their client's total media mix. This information is treated confidentially, and digital shares are subsequently published at the agency / group level only.
Media account moves announced during 2nd half 2023 will impact 2024, billings figures, except those who took effect before end of 2023.
ComVergence AMA Groups
* Zenith, Starmedia, Lion Communications
** UM, Initiative, Panmedia
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