Media Agency Billings – Slovakia (2024) Media agency billings in Slovakia are based on clients with net media spend of at least $0.1 million (Top 500 advertisers). Industry market shares are calculated using COMvergence’s 2024 market estimate of $1,2 billion.  

Offline Media Spend Estimated using average digital shares by category or client. These percentages are updated annually and adjusted based on agency-provided data, supported by client statements or formal letters from agency CFOs to verify accuracy.   The digital media channels included are: display, programmatic, online video, search and social. 

An exchange rate 2024 of 1 Euro = 1,08 USD is applied.   

DIGITAL media spend figures are estimated based on the maximum share of digital media by client category. These percentages are regularly updated and adjusted based on data provided by agencies, supported by client testimonials or official letters from individual CFOs to verify accuracy. Digital media spend includes the following channels: display, programmatic, online video, search and social media.

Agency Validation & Client Lists  All client lists are reviewed and validated by the respective agencies, who provide detailed information on the digital media assignments they manage. The data is confidential and digital share figures are reported at the agency level only.  

Media account changes announced in the second half of 2024 will affect 2025 billings, except for those implemented before the end of 2024.