* Wavemaker, T&P Media
** Carat, dentsu X, Red Star, iProspect
Source: Slovakia Media Agency Billings & Marketshares Report, COMvergence, June 2026
Media Agency Billings for Slovakia are calculated based on clients whose total media spend is ≥$0.1M (Top 500 advertisers).
Estimated net spending on OFFLINE media comes from Kantar for FY2025, to which COMvergence applies an overall deflation factor of -89% across all media.
Exchange rate used in 2025: 1 euro = 1.13 USD.
DIGITAL media spend figures are based on proprietary research and COMvergence estimates consisting in applying digital shares per category / client. These percentages are adjusted each year through validations provided by the agencies in charge of the spend.
Digital media spend covers the following channels: display, programmatic, online video, search and social.
All client lists have been carefully reviewed and validated by agencies - who also shared with COMvergence exclusive details relative to the digital media assignments they handle as well as how much those assignments represent out of their client's total media mix. This information is treated confidentially, and digital shares are subsequently published at the agency / group level only.
Client movements reported during the second half of 2025 have an impact on spending data for 2026, except for those that took effect before the end of 2025.
ComVergence AMA Groups
* Zenith, Starmedia, Lion Communications
** UM, Initiative, Panmedia
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